Freedom is the golden promise of entrepreneurship. You can find freedom in starting your own business and certainly learn from how startups run in India. Earlypad has come up with another such interesting startup story about Bolo Indya which is preparing to help creators monetise their videos and betting high on transforming their social capital into financial independence.
About Startup Bolo Indya
Bolo Indya is a short knowledge videos sharing platform in vernacular language. This Gurugram-based regional language short-video platform Bolo Indya claims to focus on content commerce for services unlike other short-video apps, which are being used for content commerce for brands.
Vision and Mission
Its main vision is to empower billion Indians to emerge as superstars by enabling creators to bring short regional language videos & enhancing the vernacular content creation platform.
Bolo Indya was founded in May 11,2019.
Growth Story of Bolo Indya
Since the ban on Chinese apps from Google Play Store and Apple App Store, Bolo Indya has gained massive traction in the market. Bolo Indya had about 4.8 Lakh monthly active users, but now it has grown by nearly 7x to having 32.3 Lakh monthly users. Similarly, it had 2.9 Lakh active users, but now this has gone up to a staggering 28.8 Lakh Daily active users. In terms of time spent by users, Bolo Indya has grown to 62 minutes from an average of 39 minutes per day.
“We have witnessed a much higher traction as compared to what we saw during the lockdown. It has been pretty good for us, and we respect the sentiments of people and the decision made by the government”,says Varun Saxena.
Number of Lead Investors
Number of Funding Rounds
Homegrown video apps such as Trell, Bolo Indya and Roposo have seen users increase as well as spend more time on their platforms on the back of a host of favourable factors, including higher venture capital interest, a surge in video consumption during the lockdown and growing anti-China sentiment.
Bolo Indyans collaborated to celebrate 1 million downloads!
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