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Marketing Mix of Naukri.com
Market Research

Marketing Mix of Naukri.com

Naukri.com was the first job portal to be launched in India in March 1997 and has been successful all these years in maintaining its first mover advantage in the field of recruitment services. Naukri.com was founded by Indian businessman  Sanjeev Bikchandani who started Info Edge(India) Ltd in 1995. So was it the first mover advantage in the industry or something else that led to creating such a million dollar revenue generating business? Lets have a look at the 7 P's of Naukri.com. Product in the Marketing Mix of Naukri.com Its primary product is RESDEX which is the complete resume database of Naukri.com. It has become India's largest talent pool where recruiters find the perfect talent for their organisation by paying for job posting. Besides that Naukri.com also ...