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Tag: product

Marketing Mix of Naukri.com
Market Research

Marketing Mix of Naukri.com

Naukri.com was the first job portal to be launched in India in March 1997 and has been successful all these years in maintaining its first mover advantage in the field of recruitment services. Naukri.com was founded by Indian businessman  Sanjeev Bikchandani who started Info Edge(India) Ltd in 1995. So was it the first mover advantage in the industry or something else that led to creating such a million dollar revenue generating business? Lets have a look at the 7 P's of Naukri.com. Product in the Marketing Mix of Naukri.com Its primary product is RESDEX which is the complete resume database of Naukri.com. It has become India's largest talent pool where recruiters find the perfect talent for their organisation by paying for job posting. Besides that Naukri.com also ...
Lessons To Start Your Business
Coaching, Market Research

Lessons To Start Your Business

The biggest challenges to starting and growing a business include: Coming up with a great product or service. Having a strong plan and vision for the business. Not having sufficient capital and cashflow. Finding great employees. Firing bad employees quickly in a way that doesn’t result in legal liability. Working more that you expected. Not getting discouraged by rejections from customers. But here are some key lessons for you starting your business. https://www.facebook.com/earlypad/videos/616214182261692/ Stay tune with Earlypad for more updates.